AR View: An Augmented Reality enabled shopping experience by Amazon.

AR View is Augmented Reality enabled shopping experience within the Amazon mobile shopping app. AR View enables shoppers to preview 3D models of products such as home furniture, kitchen appliances and deco in their spaces. Shoppers can browse through thousands of products, preview in the space in real time and purchase items.

I have led the UX design effort from conceptual explorations to final interaction and visual design of the product. Since its launch in October 2017, we have seen steady growth in usage and engagement and we continue to evolve the product through continuous improvement based on user testing and customer insights.


Initialization Guidance 

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Contextualization and Discovery of Content