Design Research. Systems Thinking. Behavior Change. Product Design. Story Telling.
with Melina Mathur, Jessie Brunner and Ben Strauber.
Project Vidya is a mobile learning platform that enables users to gain access to incremental skills training through a rewards program on their cellular services usage. We applied system level thinking and behavior change principles to design a scalable system that will bridge the gap between the millions of unemployed and unskilled youth in India and the need to train resources to meet corporate growth demands - through the most disruptive medium: the mobile phone.
A video on our user insights and needs.
The final presentation on our key insights and product concept.